One of my dear blog readers, who frequents London as business calls, just happen to pop in today for an updated chat on life, shoes and the future of my career. Because he happened to visit me in the flesh, I showed him the pictures (via my camera phone) that I have of my upcoming collection. The pictures show what is current with my prototype production, but we still have a month or so before they are complete. Nevertheless, he was able to get an idea of my collection to come and a feeling of how it differs from others while at the same time provides a feeling of familiarity: 'classicr with a twist.'
We discussed that in a saturated market, where everything under the sun has already been done, the one thing that differentiates one another, is the minute detailing. That being, when I saw these loafers (above), by Aubercy, they immediately stood out to me. Granted, some people would not appreciate this. But for someone like me who has seen 10 million different pairs of shoes is his life and purposefully looks at them, this would have just been another loafer (of a trillion) in calf and suede, had it not that the red stitching. But because it does have this contrasted stitching, it no longer is one of a trillion, it becomes one of one (or maybe 2 or 3 etc). It stands out and makes me stop and say, "now there is something different, something worth pausing to give a double-take."
And this is what I hope to do for all of you. To give you something that stands out, not in an loud or ostentatious way, but in a way that is discreet yet noticeable. A way that says that you, the wearer, appreciate your shoes and the small details in life, the little ones that make us stand out from the crowd....
